On Tuesday, the weather forecast called for an accumulation of 1-3 inches of snow between Wednesday and Thursday morning. By Thursday morning, the official record was 40 inches. Some folks were without power. No one was driving anywhere. So plans had to change.
Step 1: Don’t Panic in Large, Friendly Letters
Instead of grabbing your towel (as recommended by The Hitchhikers Guide to the Galaxy), take a deep breath. Our primitive limbic system reacts to the unexpected with an automatic reaction of fear.
Successful people know this and take a moment to curb that response and regain control. The military teaches its forces breathing techniques for combat situations. We may not be dealing with a life-or-death issue, but taking a moment to breathe and regain control of our initial response.
Step 2: Remain Positive & Maintain Control Over Change
Research says — Hit them with your headlines and capture your audience with your captions.To reach your audience you need to caption your images with your key message and create compelling headlines. Because that’s all 80+% of your audience reads in your posts. So instead of blogging on my art site about “My New Art Project,” I use the headline “How to Create Prophetic, Subversive Science Fiction & Fantasy Book Art.” And I caption the photos with key information.
Since the 1960’s it’s been shown repeatedly that 80% (or more) of the viewers read the headline but only 20% (or less) read the copy of a piece. And, advertising queen and Madwoman, Jane Maas, in her work reported that over 80% of people read the caption of an image even if they didn’t read the article.
Most of us focus on the wrong thing(s). One of the key differences between highly successful game players and their opponents is the correct focus in training and play. The larger goal is to win a competition. Good players understand they need to focus on specific objectives that will qualify them for the tournament. Then, they can focus on what they need to win the tournament. They accept that they may lose a lot of practice games while staying focused on improving their skills. And this may include skills like reading their opponents or even identifying distractions and improving their focus.
To use our time effectively, we need to know three things:
Become of aware of how you schedule and plan your time. Are you a pen and planner person? Do you have a planner that really works for you? Are you a digital diva who lives and dies by her apps? Or do you merely try to keep it all in your head (because, like Sheldon Cooper and Wesley Crusher, you have an eidetic memory)?
Each day determine your most important task, the one thing that takes you closer to your most important goal. Do that first.
Or if you can’t do that first because it’s scheduled at a specific time, tackle your second most important task. Continue to do the next most important task throughout your day. At the end of the day, you’ll feel great — less stressed, more confident and more successful.
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